IAFEI Quarterly - Special Issue

36 Materials contained in this publication may be freely quoted or reprinted, provided credit is given to the source : International Observatory of Management Control - DFCG – Decision Performance Conseil www.conseil-dpc.com Véronique Hamon, Finance Director, Mc Donald's - France The evolution of the analyses demanded: predictive analysis, a predictable evolution The estimation of the type of analysis that the Controller will have to perform in the coming years is an interesting indicator of the evolution of the profession. As observed in 2016, the type of analysis which should increase the most is the predictive analy- sis. However, whereas in 2016 predictive analysis was primarily deemed to be "increasing", in 2017 it is mostly seen as "stable". This might be explained by the execution of the projects an- ticipated back in 2016. Larger companies are the ones anticipating more demand for predictive analyses: 72% of the respondents in companies with more than 25000 employees vs. 56% of those in companies with less than 100 employees. Geographically speaking, the increase in de- mand for predictive analyses is the same in Europe and in America. However the number of answers from APAC (3) and Africa (11) is too small for the result to be significant. Like in 2016, in a context where all types of analysis are increasing, it is for those related to cost reduction and ROI that the respondents anticipate the biggest reduction in demand, 9% and 8% respectively. "In contexts of hyper-growth it is important to revisit tradi- tional management control methods and adapt them to the challenges faced by the company" David Grimbert, Head of Financial Planning & Analysis, BlaBlaCar – France