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for talent and an attractive place to work. It had to

be somewhere that resonated with our PageGroup

values and culture. We had to dig deep!

After several consultations, in-depth evaluations

supported by an external consultant, and visits

to multiple locations, we weighed up the pros

and cons of all the possibilities. The management

board carefully considered every angle and we

were increasingly pulled by the attractiveness of

Barcelona as a city.

Barcelona has a growing international and

local talent pool – young, adventurous, skilled

professionals with multi-lingual skills. This was so

important for us, with diversity at work as a key

part of our employer value proposition. Salaries

were competitive and Barcelona’s location by the

Mediterranean Sea means employees are never

far from the beach or the mountains – a benefit

that money can’t buy. Essentially, in Barcelona, we

were more likely to attract and retain talent and

the city really embodied what we were looking for.

Our choice was made easier by the Government

of Catalunya, which actively supports companies

who are establishing businesses in the region. It

just had to be Barcelona.

And my personal view? Well I’m so committed

to what we have built here, that I relocated to

Barcelona from our office in Geneva. This meant

uprooting my family to a new country, where

we’ve learnt a new language, bonded with

locals and explored the extensive landscape that

Catalunya has to offer. Barcelona is a city where

people tend to feel at home rather quickly. It has

a great sense of ease, rich cultural traditions,

events and expat communities – all of which are

great for helping us retain our talent. During our

transformation, we’ve relocated people from

PageGroup offices across Europe, and the city

has meant that more often than not, very little

persuasion is needed.

Our vision for our SSC was a multicultural workforce.

We wanted to offer a great office location with a well-

supported infrastructure. On average, we have about

200 visitors a month passing through our Barcelona

SSC doors, with senior leadership Executive Board

meetings, training sessions with colleagues from

across Europe, and visits from colleagues from other

regions of the world. These past few months have

been particularly busy with guests who are really keen

to visit. They love the atmosphere we’ve created and

what we represent as a business. A well connected

international airport as close as a 10 minutes taxi

ride doesn’t hurt either!

I’m now proud to work with almost 300 people at our

Barcelona SSC, who represent over 20 nationalities

and a vast range of skills. The sheer growth and

diversity is a testament to the success of our business

and I am excited about what we’ll continue to achieve

going forward.

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