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Management Control - DFCG – Decision Performance Conseil
As the previous year, the size of the company remains a major factor. Among the participants who
work in companies with more than $1 billion in sales, 42% answer « Yes » to the question « Are
you familiar with the concept of Big Data?”. In comparison, the average rate of the answers is
31%. Those most familiar with the concept are precisely the Controllers of the companies whose
turnover is between $1 and 5 billion (47% of answers "Yes"). Of these, listed companies are more
particularly represented: 44% of the Controllers from listed companies and only 27% of the
respondents from unlisted companies clearly state that they know the concept.
Nevertheless a more nuanced finding must be expressed. Indeed, the less familiar Management
Controllers belong to small companies (from $50 to 249 million of turnover) – only 25% of them
firmly know the concept); however 30% of the Management Controllers of the very small
companies and middle sized companies (respectively, turnover< $50 million, turnover between
$250 and 999 million) say that they are familiar with the Big Data topic. This figure is very near
the overall average percentage (31%).
22%
14%
23%
29%
31%
40%
39%
47%
46%
39%
38%
47%
30%
25%
30%
0% 20% 40% 60% 80% 100%
> 5 Billion
from 1 to 5 Billion
from 250 to 999 Millions
from 50 to 249 Millions
< 50 Millions
Are you familiar with the concept of Big data?
(/ size of the firm - turnover in $))
NOT AT ALL
SLIGHTLY
YES
IAFEI Quarterly | 36