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more than 75% of these projects with "financial" targets are carried out in unlisted companies, an
observation also made for the other three focus topics. Does the fact that the company is stock-
listed or not have a significant influence? This may be the case, as 32% of companies undertaking
projects with an initial financial target have, simultaneously, a determined goal of modernizing
the company.
Finally, for the Management Controller, the objectives of the use of Big Data are clear: the priority
is to have more analysis capability. This will enable the Operational Managers to adapt the
business model to the changes while optimizing processes and cost levels. Of lesser significance
in this study, but noteworthy, Big Data will also activate the fight against fraud, a not insignificant
point in the race to limit the waste of resources.
"We have Big Data projects serving the Financial
Department, in particular in the fields of Risk Management
and Fraud control"
Brice Gaillardet, CFO/IS, DECATHLON
What would be/is the use of big data in your job?
Colonne1
Improve analysis capabilities
79%
Adapt model to Market
63%
Optimise process & cost levels
55%
Improve financial results
54%
Growth Opportunities
52%
Alignment of company with markets
46%
Adapt Products/Services to market needs
46%
Enable Fraud Risk management
30%
Align Organisational Design
20%
IAFEI Quarterly | 41