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Management Control - DFCG – Decision Performance Conseil
Looking more closely at the announced targets of Big Data projects currently carried out, four
dimensions stand out: Commercial, Financial, Innovation and Modernization of the company.
The highest proportion of well engaged projects is observed at Commercial level, which is
consistent with the aforementioned agenda, including a clear target of efficient management of
Customer Data. This dynamic is mostly observed in the USA, with more than 70% of the
respondents, followed by Asia (60%) and Europe (50%). At the global level, Industry, which
represents 20% of the sample of companies reporting ongoing projects, is the sector that is
commencing projects in 2016. However, it is the Media, Telecommunications and IT sector which
displays projects that are already well underway (50%). Companies with less than $250 million in
sales are the most represented in having projects with a Commercial target (77%), while
companies with a turnover of more than $1 billion show some delay. Only 41% of them announce
the launch of projects in this area in 2016.
Performance Management has come second in terms of target, and this performance seems to
be clearly financial. Big Data projects with a financial target are more numerous, and are also
globally more recent, since 57% have only just started. The USA are clearly leaders with 95% of
projects well committed and started, compared to 55% in Europe. Contrary to our expectations,
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