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Management Control - DFCG – Decision Performance Conseil
On a sector-by-sector basis, the Banking, Insurance and Financial Service Sector rank first among
the sectors with Big Data in their business news, with a stated 84% (56% as current subject and
28% as a future topic). This is far ahead of the Media, Telecommunications and IT sectors (61%).
In the era of very low interest rates, tight financial markets and constant pressure from regulators,
banks and insurers must invent a cheaper economic model that is more aligned with their
customers' needs. The latter are demanding innovative services, and these are now part of an
"online" dynamic, and are therefore digital. Moreover, this sector, traditionally, thanks to its
fundamental activity, has large data capacity, processing capacity and statistical and econometric
know-how.
The analysis of the results by geographical area suggests that the phenomenon Big Data is
definitely global. Asia and Africa take the lead with 50% of respondents having Big Data projects
on the agenda of their companies, followed by the USA, Europe and Other Countries (respectively
31%, 30% and 25%). Surprisingly, American respondents stood out from their counterparts in
other geographical areas by stating that 50% of their companies do not have Big Data projects on
the agenda.
Big Data projects on the agenda, but for which purpose?
Among the reasons that encourage companies to set up Big Data projects, the major target is
Customer Data Management, followed by Performance Management. Not surprisingly, 50% of
companies working on Performance Management are also working to improve Customer Data
Management by using Big Data.
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