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And where is the position of the brands Vivo and Gallo
Design?
These are our secondary brands concerning fine-dining.
Vivo and Gallo Design are significantly more price-
aggressive than Villeroy & Boch, nevertheless, I would
locate them in the medium price-segment. To illustrate
this with an example: If a plate of Villeroy & Boch costed
25 Euro, you would find a price of 10 Euro on the price
tag of Vivo or Gallo. But this is not the level of IKEA-
products.
Don’t you fear cannibalization?
I do not see the danger of displacement for products
of Villeroy & Boch by Vivo or Gallo. In fact, the buying
habits are changing with increasing income – young
people, who are purchasing something of Vivo or Gallo
with a low budget, will access to our core brand later on.
And you should take into consideration the conditions:
The revenue of our segment fine-dining was nearly 307
million in 2015, of which 12 million Euro accounted for
the secondary brands.
Obviously, the Villeroy-board is not satisfied with the
process-efficiency in the plants. How do you want to
improve this?
The ratio of “good parts” of the overall output quantity
can be surely improved in the sanitary-segment;
actually it is at 80 – 90%. In our plants in Mexico and
Thailand it is even lower. The relatively high part of
rejects – the ratio of “good parts” is at least nearly 100%
in the segment of plates – is caused by many parameters
which are to be regarded especially by the burning of
product innovations in the segment sanitary-ceramic,
e. g. toilets or washbasins. The fine adjustment is not
easy. At the beginning of a product ramp-up, there is a
real learning curve. In the first weeks, the success rate
may be beyond 80%. To reduce the subsequent costs
incurred, we will build two prototype factories; one at
our company’s headquarter at Mettlach, Germany, and
one in Hungary. As these factories which will cost 1.5 to
2 million Euro each, the production of new articles will
be simulated; this will help us to reduce costs.
Villeroy
&
Boch, Preferred Shares, 13,95 € Share Price as of 23/03/2016
Index Price Chart, lndex-base as of25. 03. 2011
=
101
,
4199
-Black line Villeroy
&
Boch
Preferred
Share
-Yellow line DAX30 German Large Cap lndex
Intraday
5
Tage 10 Tage 3 Monate 6 Monate 1Jahr
5
Jahre
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25.03.2011 - Kurs: 101
,
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chart
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htm 23
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03.2016