35 / 40
Fig. 29 Awareness of Big Data issues
At the same time, interest in Big Data increases with the revenue of the companies. Thus, only 14% of respondents
use Big Data technology in those companies with revenue below 50 million Euros. The rate increases to 25% in
companies with revenue between 250 million Euros and 1 billion Euros and to 37% in companies with revenue over 1
billion Euros. In the large companies with over 25,000 employees, 70% of respondents maintain that Big Data is talked
about in their company.
The International Observatory of Management Control shows that the Media, Telecom and IT sectors are the pioneers
of implementation of Big Data technology as 52% of respondents in these sectors see the technology expand in their
companies. These sectors operate particularly bulky customer data. Big Data technology becomes essential to increase
understanding of
Đustoŵeƌs’ edžpeĐtatioŶs aŶd ďehaǀioƌs aŶd, theƌefoƌe, to
increase customer loyalty. According to
the survey, Big Data technology is much less present in the public sector and in Engineering & Construction.
The respondents assume that Big Data technology will help companies achieve the following objectives, in descending
order:
performance management
customer data management
market data management
internal control
Regarding budgeting/planning/reporting tools, we observed a difference in behavior between Anglosphere countries
and European countries. If we remove small companies (with revenue below $50 million) from the analysis, we note
the same interest for Big Data in all countries. Company size is thus the principal factor affecting Big Data projects.
However, the respondents do not put Big Data first as the technology most able to change their role or activity. They
believe that real time analysis is the technology that will most influence their profession.
27%
45%
54%
54%
70%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
< 100
employees
100 to 999
employees
1000 to 4999
employees
5000 to 24999
employees
> 25000
employees
Have you heard about Big Data topics in your company?
No
Yes
IAFEI Quarterly | Special Issue | 34